_ the bear

Inventive, interactive and playful. This Tipp-Ex ad starts off like a Republican hunting commercial, drawing you into the hunter's dilemma - shoot or not to shoot? After you choose the bear's fate, you can Tipp-Ex the title of the video and type any action that suits your fancy (not all of them work, but most are funny and irreverent). Great way to promote the brand and capture people's attention.