The litmus test

My father's an abstract painter and never liked when people asked him to explain what his art means. Still doesn't. So I created my own meaning. That didn't stop him from asking me what the heck a creative strategist did. Luckily copywriting is much easier to explain. Checkout this documentary series by Lernert & Sander in which 9 abstract artists explain to their mom and dad what their work is all about. Watch the series here.

How to explain it to my parents - Martijn Hendriks from Lernert & Sander on Vimeo.