There’s a little piece of IKEA in almost every home. We needed to put IKEA in businesses too. We created editorial content, campaigns, e-commerce solutions, and R&D concepts that established IKEA as a partner for businesses, small and large. We not only expanded market share by engaging business owners, but also got IKEA to integrate IKEA BUSINESS into its core offering.
We created a business makeover series, consisting of eight webisodes, showing business owners how to make a fast change on a small budget. This branded content communicates IKEA is for your business too, and provides practical solutions for entrepreneurs that inspire and engage.
Created content that communicates IKEA is for businesses too, inspires and drives users to stores.
Strategist / Client Partner: Bettina Sherain
Creative Director: Lars Cortsen
Associate Creative Director, Copy: Pia Leichter
Art Directors: Maria Friis-Thorsen and Anders Kavcic