Maersk has been a global player in the shipping industry for more than 100 years, and is generally perceived as a conservative and reserved company. We refreshed this out-dated brand image to attract the brightest talent and engage a wider audience.
High-tech storytelling creates ship lovers. A digital storytelling platform invites people into the world of Maersk.
Maersk asked us to engage and interest people in its construction of the world’s largest and most efficient vessel, the Triple E. We created a site that uses multimedia, infographics and interactive elements to communicate complex messages in a clear, interesting, and easily digestible manner.
The site had around 25,000 unique visitors on launch day. During the first week alone more than 70,000 digital articles were published on the Triple E vessel. Large ship, big chat.
Rasmus Frandsen: Creative Director
Pia Leichter: Copywriting / Concept
Mads Viktor Hartvig Hansen